Facebook’s Focus on Video ‘Clearly Pays Off’ in Q4

The network reeled in $5.84 billion during Q4 2015, up from $4.50 billion in the previous quarter and $3.85 billion in the same period past year.

Facebook also now has 1.59 billion monthly active users as of December 31st 2015. Of those, 1.44 billion used the service on a mobile device, up 21%.

“Even as the world has tended towards greater openness over time, in many communities we also see greater fear over what a connected world and more technological progress means for them”, Zuckerberg said.

His company just posted a 52% year-over-year (YoY) jump in revenue in the fourth quarter of 2015.

The rumor mill went into overdrive last March when Facebook founder Mark Zuckerberg expressed the site’s desire to give users more options when it comes to expressing their feelings. The social networking giant brought in $5.8 Billion in revenues, beating the $5.3 Billion estimate by a wide margin.

At the risk of alienating users, Facebook has also been far more willing to monetize its popular Instagram property.

With multiple revenue streams, people and businesses flocking to the service in droves, its dominance on mobile, and growing popularity of native video content – all things are coming up Facebook going into Q1 2016.

Facebook Inc’s shares surged 12 percent in premarket trading on Thursday, after smashing ad sales powered the company’s quarterly results and cemented its status as one of the most bankable technology players in the industry. “Our business is thriving”.

Cox continued by saying all other attempted experiments had failed and the latest Reactions emojis product is what they are finally able to offer us.

Mobile advertising revenue – Mobile advertising revenue represented approximately 80% of advertising revenue for the fourth quarter of 2015, up from 69% of advertising revenue in the fourth quarter of 2014.

The two company’s fortunes are increasingly different, with Apple telling investors Tuesday that iPhone sales growth has stalled, while Facebook Wednesday said ads on mobile devices are booming. FACEBOOK was expected to report earnings of 68 cents a share, excluding certain expenses, up from 54 cents a year ago, according to S&P CAPITAL IQ.