Facebook’s Latest Feature Is a Video Starring Your Best Friends

Facebook CEO Mark Zuckerberg encouraged users last month to share their friendship stories on Friends Day, Feb. 4 (which is also Facebook’s birthday), and now the social network is offering up something to help users celebrate.

So with Facebook now reaching its tweenage years, and plenty of surveys and anecdotes claiming it isn’t cool with kids any more, you’d expect the social network’s stickiness to be going down. For in a combination of sentimentality (“the power of friendship”) and detached, corporate blandness (“we invite the world to reflect on the importance of connecting”), Facebook has declared today “Friends Day”. You find ways to keep it focused on the needs of the community, and it’s not about you. “And when we fight for what we believe and change the world, we do that with friends too”.

“When people connect, powerful things can happen and lives can be changed”, the company wrote in a blog post.

As for Microsoft, in 2014 there were 1.5 billion users of Windows and at this point, there are 1.2 billion people who are using the company’s Office suite. Sometimes friendship becomes a force that sets us on a different path in life. The company also says that, in the same time period, the degrees of separation between two users (the average maximum links in a chain between two Facebook users) has decreased from 3.74 to 3.57. That includes a whopping 3.5 billion that could be served if Facebook pushes forward with its drone-based Internet initiatives. Sometimes friendship moves the world.

Facebook lets users stitch pictures together into a video to commemorate the founding of the social network.

Want to see your video?

While the company is encouraging Facebook users to share their Friends Day video with the hashtag #friendsday, another hashtag has gained popularity: #beforefacebooki. Facebook users can download these for free in the Sticker Store on Facebook Messenger.