Facebook vs Twitter with mobile messaging

The Pew report found 72 per cent of Americans who are online now use Facebook, while Twitter‘s share remained stuck at last year’s level of 23 per cent. Meanwhile Instagram and Pinterest gained members. The report is based on a national survey of adults over landlines and cell phones.

In this article, we’ll go over five of the most popular social media platforms in the APAC region and how you can align your social media marketing strategy to fit your demographic’s habits, needs and behavioural patterns.

As the biggest social media sites turn their attention toward younger markets, the number of adult users has started to plateau, according to a report released Wednesday by the Pew Research Center. For example, 70% of Facebook users log on every day, followed by Instagram users (59%), then Twitter (21%). In comparison, only 38pc of Twitter users check the service once a day, and another 21pc tune in at least once a week. LinkedIn also saw a nine-point increase in daily users over the time period, from 13 to 22 percent.

On the mobile messaging front, Pew found that 36% of smartphone users said they used messaging apps like WhatsApp, Kik, or iMessage, while 17% use apps that automatically delete messages, like Snapchat or Wickr. Only 32 percent of online adults between the age of 18 and 29 use Twitter.

Twitter faces the challenge of whether its 316m monthly users can become a mainstream platform instead of a niche forum favored by journalists and celebrities.

Facebook remains the dominant social network for US Internet users. Smart travel brands are hopping on the social media bandwagon with Facebook fan pages, active Twitter accounts, and even Pinterest pages. Compared to those between 18 and 29 using Facebook only 32 percent use Twitter.

Facebook/Instagram dominated the results when it comes to user engagement.

Pew Research Center, a Washington D.C.-based think tank, surveyed 1,907 adults this spring to learn about their social media habits. The percentage of US users who said they used each social network grew much more slowly between fall 2014 and spring 2015 than it did between previous years since Pew started asking the question.

Twitter, launched in 2006, quickly shot to popularity reaching 304 million users in 2015.