FatWallet.com Cyber Monday Survey Reveals Consumers’ Online Shopping Habits

“Millions of consumers shopped over Thanksgiving weekend and reserved a portion of their budgets exclusively for Cyber Monday”, NRF CEO Matthew Shay said in a statement.

Cantor Ftizgerald analyst Youssef Squali noted that mobile drove 55% of all visits to retail sales and accounted for approximately 37% of all sales this past Thanksgiving and Black Friday, representing the power of smartphones and tablets.

More than 50 percent Wal-Mart’s Black Friday promotions, both online and stores, were on consumer electronics, compared with 33 percent at Amazon and 20 percent at Target, according researcher Clavis Insight. “Cyber Monday deals have become something that smart shoppers rely on, and this year is no different”. Market experts believe that nearly 75% shoppers begin shopping on Monday morning. Deloitte’s survey found that 41% of respondents said they expected to use their phones to shop, up from 35% two years ago, while 52% of respondents were most keen about Cyber Monday.

Marketers and brands can utilize this data to target the maximum audience.

John Lewis has announced its Cyber Monday 2016 gaming deals in the United Kingdom, and it includes discounts on PS4 and Xbox One S console bundles.

This year, they are hoping to top that number. ADI is basing its forecast by tracking 80 percent of all online transactions at the largest 100 retailers in the U.S. The market analysis firm predicts that this year Cyber Monday sales will reach up to $3.36 billion.

Walmart has kicked off its Cyber Monday week starting at 12.00 EST on Friday and called this year “largest Cyber Monday assortment to date”. They add that holiday shopping season could ring up to $117 billion.

The HTC 10 Cyber Monday deal is one the best holiday discounts this year.

Past year on Cyber Monday, the company said customers ordered more than 54 million items – 629 items per second.

Best Buy is offering $300 and $400 gift cards when you buy an (unlocked or with a carrier plan) LG G5 and Samsung Galaxy S7 respectively.

“It’s going to be a very strong Cyber Monday”, said Joe Colangelo, president of Consumers Research.