Figures show Cyber Monday still biggest US online sales day

Millennials drive increase in shopping.

As the holiday weekend comes to end and consumers go back to work, retailers are hoping to reel in the last of the deal seekers, but some consumers are saying enough is enough: Many took to Twitter to rant about the barrage of emails from sale-hungry retailers, Time’s Money.com reported. Shoppers spent $289.19 over the four-day weekend compared to $299.60 over the same period a year earlier. Shoppers spent an average of $214.13 on gifts specifically, or 74% of total purchases. Cyber Monday online sales totaled $3.45 billion, just hair above Black Friday’s haul.

In another Black Friday analysis by Criteo, iPhone owners were the more active shoppers, with user growth increasing by 59 per cent on the big day compared to 18 per cent for Android phones.

Despite this record, Fortune says the rate of growth in sales is slower than that of Thanksgiving and Black Friday sales.

A shopper checks out iPads at the Apple Store at the City Creek Center looking for “Black Friday” deals on November 25, 2016 in Salt Lake City, Utah. There has been a drop in sales record when Black Friday started. Roughly 23 percent of consumers have not even started shopping for the season this year, up 4 percent from last year.

The FINANCIAL – comScore on November 30 reported holiday season USA retail e-commerce spending from desktop computers for the first 28 days of the November-December 2016 holiday season. According to reports, there were more than 154 million customers who shopped both in-store and online this year, which is around 3 million more than last year’s count. Post-Thanksgiving day shopping day also reached $3 billion in sales. “However, Millennials are not the only ones taking advantage of great promotions, today’s consumers, across ages, are savvy about when and where they shop”. And Target offered an extra 15 percent on Sunday and Monday – online and in stores, with a Samsung 43-inch flat panel TV for $200 off its $600 regular price, plus a $50 giftcard with purchase. While another 32% of consumers shopped in store to continue their family Thanksgiving/Black Friday traditions. That figure for electronics and appliances grew by 34 percent to $163.76.

The five best-selling toys in terms of quantity sold on Cyber Monday were Lego, Shopkins, Nerf, Barbie, and Little Live Pets.

A few days ago, Adobe issued a report that Black Friday 2016 brought in a total of $3.34 billion from online shopping sources in the United States, with $1.2 billion of that number from mobile devices like smartphones and tablets.