First lady aims to get more students to continue education

APPHOTO DCMC103: First lady Michelle Obama speaks in the East Room of the White House in Washington, Monday, October 19, 2015, unveiling a new phase of her Reach Higher initiative encouraging students to continue education after high school, a public awareness campaign and matching website to provide practical information and space to share stories, backed by more than 20 media, business and nonprofit groups.

“When we define postsecondary success, we do mean a two-year degree, a four-year degree, community college, an industry-recognized certificate or credential”, said Eric Waldo, executive director of the first lady’s Reach Higher initiative.

Other partners are Seventeen magazine.

The first lady are scheduled to hold a private rally with children participating in the LeBron James Family Foundation programs that encourage students to succeed in school.

“This campaign is at the core of what Vine is about and that’s why we’ve partnered with Reach Higher and “Better Make Room”, said Ankur Thakkar, the editorial manager at Vine”. The PSA campaign will also help teach students about the steps and tools they’ll need to apply to higher education establishments, such as filling out the FAFSA aid form and visiting college campuses.

The new website BetterMakeRoom.org, is to be available on Monday.

“They can post their goals”. “The idea here is we want to make sure this is going to resonate with young people”. These companies have pledged to produce public service announcements and original content supporting the “Better Make Room” message.