Food giant unveils new design, banner for urban markets
Can you imagine buying an acre of land in a neighborhood like Wicker Park? Taco Bell says it is going to be by the town’s AT&T park and have a patio and window the place individuals can decide up orders.
You, too, will drink at Taco Bell, assuming you are a person who sees the irony in it, when the Wicker Park storefront opens on September 22 as the first in the country to serve alcohol.
The Cantina concept, like the close to 1,900 Chipotle restaurants will feature an open kitchen concept.
In San Francisco, the restaurant is lined with large digital screens where guests will be able to watch baseball games and other content because of the proximity to the ballpark.
Taco Bell, a subsidiary of Yum Brands Inc., said the new cantinas are part of its planned expansion into urban markets.
Taco Bell Cantina restaurants will be the first and only Taco Bell restaurants to serve alcohol.
Actually, the boozy freezes are brand new anywhere, and the “shareables” section is new for any Taco Bell.
Taco Bell is treading carefully into booze.
Taco Bell now has over 6,000 locations and is planning to add another 2,000 new ones before 2022. Prices range from $4 for beer and wine to $7.19 for a Frozen Freeze with tequila, she said.
“We’re trying to provide restaurants where they work, live and play that can be accessed easily on foot, rather than the drive thru”, Sandland said in Tuesday’s announcement-“on foot” being the operative term, now that margaritas are on the table.
Taco Bell will sell Pinot Grigio and cabernet sauvignon varietals of Stack Wine, which got on Taco Bell officials’ radar after being featured on the television show Shark Tank.
The fast-food chain announced today that it will be opening two concept restaurants, each named Taco Bell Cantina, in the USA this month, aimed at urbanites. All of that will be served from an open kitchen, so you will know exactly where your three-cheese blend is coming from. And Sandland said “several hundred” of them will have the design catered to city streets, with a portion of those likely serving alcohol. The shareables items combine nachos, “rolled tacos” (taquitos), quesadillas, and chicken tenders in pairs for $3, $4 or $5.