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Gionee unveils first ‘Made in India’ phone
Posted On Oct 13 2015
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Gionee India chief executive officer and managing director Arvind Vohra exuded confidence that by December-end, all the Gionee handsets would be domestically manufactured.
He told us how we would be in a better position to manufacture in the next 4 – 5 years. “See the money is directly linked to returns, if we see high returns why would we not invest more?” “It’s just a matter of time”, he explained. He explained that AP had several strategic advantages like location, policies, business environment and skill base, which makes it one of the most favourable States for “Make in India” vision.
“We would be working towards making India a manufacturing hub for not just local consumption but also for nearby countries. If you really want the mobile technology to grow here then one should develop in India”.
Having sold over four million devices in India, the company is now looking to double its sales in 2015-2016, backed by the support provided through its India manufacturing. Gionee has ensured it has a sub-10k player when it comes to the Make in India initiative. Company has started taking the Indian market seriously by providing a few India specific themes and promising a few apps too in future.
The company last month partnered with Foxconn and Dixon so that it can officially start manufacturing its own handsets in India.
Lu further went on to explain why they choose the F103 over other models as the first device to be made here. Gionee Elife E8 sports of 24MP camera at the rear, which Gionee claims can scale your images up to 120MP through software optimization. We’ve received great response for this model and that’s why we selected this model. Gionee, that clocked an annual turnover of Rs 3,000 crore, will have its devices manufactured at Foxconn’s SriCity complex, which is also home for Xiaomi’s devices.
Andhra Pradesh Chief Minister N Chandrababu Naidu, who was also present on the occasion, has assured the company of rendering all kinds of support from the state government.
