Google cooks Alphabet soup

The old Google that dominates the search engine market and brought us Chrome and YouTube has been somewhat demoted to one of many subsidiary companies under Alphabet – the brand new parent company of Google applications and services, experimental projects, and investing interests. “In addition, with this new structure we plan to implement segment reporting for our Q4 results, where Google financials will be provided separately than those for the rest of Alphabet businesses as a whole”, Page said in his blog post.

Alphabet will be led by Larry Page as CEO and Sergey Brin as President.

“While the move is primarily intended to make the company’s operations more transparent, it has implications for each of the core businesses”, Radicati says.

In his announcement, Page declared that Sundar Pichai would take over as Google’s chief executive. Indeed, the history of business shows that periods of consolidation with large conglomerates is generally followed by times when companies split off some of their holdings.

Google has seen an aggressive expansion and being in the Internet search business is no longer the sole focus. The company has a well documented history of killing off products that it deems “non-core”. He later became head of Android, Google’s mobile-phone operating system. US media described him as soft-spoken, little-known, and a long-time right-hand man to mentor Page. “How do we use all these resources…and have a much more positive impact on the world?” “When you look at all our core products, they do well in mobile”.

It can be recalled that Google has withdrew from China in 2010 over censorship issues. “If we can figure out a model by which we can serve those users, it would be a privilege to do so”.

This is basically what I think he has in mind. Action in the future is also unlikely because of the differences in services offered.

Sundar Pichai belongs to Tamil Nadu and has received his Bachelor of Technology degree from the Indian Institute of Technology Kharagpur. He holds an M.S. from Stanford University and an MBA from the Wharton School of University of Pennsylvania, where he was named a Siebel Scholar and a Palmer Scholar.

In addition to being well liked, Pichai has been previously described as the “most powerful man in mobile” and the “man behind Google’s most important products”.

According to The Daily Leicester, Google is restructuring under a holding company, called Alphabet.