Google gets restructured under new parent company Alphabet

Both Page and Brin will be exclusively responsible for determining the compensation of the CEOs in each spin-off company and they’ve introduced segment reporting for Google’s Q4 results, where the internet company’s financials will be provided separately from the rest of Alphabet businesses as a whole.

These include companies such as Fiber, Life Sciences, the team working on the glucose-sensing contact lens, and longevity-focussed biotech company Calico.

Washington:Germany’s BMW said today it was checking the “trademark implications” of Google naming its new parent company Alphabet, which is the registered name of one of the auto maker’s subsidiaries. And, like any good holding company, it’ll probably help them pull off some more tax tricks to cut that bill down, too.

The new structure reflects the way many old economy corporations work, with a central unit acting as an umbrella to relatively independent business units focused on specific areas. The largest of which is Google. Its other so-called “moonshot” businesses are…not so much.

As the company explained in its filing to the US Securities Exchange Commission on Monday, the “Google Business” will be home to the company’s search engine, ads business, maps, applications, YouTube and the Android operating system. “Fundamentally, we believe this allows us more management scale, as we can run things independently that aren’t very related”, Page said.

The California-based tech firm withdrew from China in 2010 over censorship issues, and the two have continued to have a turbulent relationship, with Beijing moving last year to fully block Google s hugely popular Gmail service.

Google stock will become Alphabet stock, but will continue trading as GOOGL and GOOG, which may cause some confusion as the world adjusts to Google’s step down from its gargantuan status and Alphabet’s rise to power. So we are creating a new company, called Alphabet.

As Alphabet Inc. will replace Google Inc.as the publicly-traded entity, Google shares will convert into the same number of shares of Alphabet.

The Google you once knew will no longer be Google, it’ll be Alphabet. The new smaller Google will be run by Sundar Pichai, Google’s current senior vice president of products.

Unsuccessful ventures won’t be associated with the Google name, while successful ones will be more easily tied into the overall brand once they’re established.

In his announcement, Google co-founder Larry Page said Alphabet’s website would be http://abc.xyz, a decision that may have been influenced by the fact that alphabet.com is owned by BMW’s subsidiary, which operates in 18 countries and supplies 530,000 vehicles to corporate customers.