Google Inc (GOOG) Ends a Four-Year Journey Today

According to Friday’s press release, Google’s Class A and C stock will begin trading as Alphabet Class C Capital Stock and Alphabet Class A Common Stock, respectively, on the Nasdaq global index on Monday. As recently reported by ValueWalk, Wall Street has been supportive of the change in corporate structure, and a number of analysts have recently announced upgrades on Google relating to the move.

The two codes of conduct are markedly different: The Google code, written for its 2004 IPO, is much longer and includes rules relating to co-worker relationships, pets, and at-work alcohol consumption, while Alphabet’s sticks to the basics, like about how employees should maintain integrity and avoid bribery.

Google Inc (NASDAQ:GOOGL) has ended a four-year journey today and you might never hear of Google has it has been known for the last 17 years again.

The core Google business will continue to exist, operating under its own name and focusing on products like search, email, the YouTube online video service and the Android mobile software.

Larry Page and Sergey Brin are expected to focus on running the parent company (Alphabet) and spend less time with the day-to-day operations at Google.

Investors might need to use a scorecard to keep track of the ticker symbol and trading changes, but here goes.

Google’s transition may not be as easy as “ABC”, at least for investors who thought that the reorganization would reduce Google’s spending and boost profits.

Page, previously the CEO of Google, forfeited that role to longtime executive Sundar Pichai and took over as CEO of Alphabet.

Google has officially slimmed down and become part of a holding company called Alphabet.