Google Tests Home-Services Search, Taking on Yelp, Angie’s List

Google is trying its hardest to be the one stop shop for all your Internet searching needs and it’s just thrown a right cross at Yelp, Angie’s List and other home services websites. Advertisements from home cleaners, electricians, repairmen, plumbers, locksmiths, etc. all appear in boxes above the results.

In order to provide a personalized, trustworthy way of dealing with these unavoidable annoyances, the company has designed an extremely helpful feature, which may one day become indispensable to many of its users.

It will be an addition to sponsored results, and it was rolled out late this week in San Francisco.

The search engine has just lately made it obtainable for clients to get in contact with residence service staff. Thus, Google now operates with certified professionals to resolve your informal family wants.

Servicemen pay to be ranked high in search results, and once Google screens and qualifies them, they are connected with potential customers.

It’s part of Google’s AdWords paid app for small businesses, and it was developed by the advertising technology team. Apart from their monetary contribution, they will be carefully selected with the help of procedures such as insurance, background & license checks apart from mystery shopping as well.

Amazon has recently stepped in launching a directory, listing home professionals from 41 cities. It appears as if this field is going to be quite profitable and exciting.

After all, in 2011 Angie’s List estimated the local services market at a staggering $400 billion.

On contrary, it is the battle of staying straight for the new wanderers such the pro.com and porch.com. Nevertheless, such ventures have not always proven successful.

What do you think of Google home services search?