Google to let companies target customers using email addresses

Advertisers will be able to share their customers’ e-mail addresses with Google, which will match them with its user data, Google said in a statement Monday.

Companies can upload your email address to Google so when the internet goliath detects you surfing across the web, it can throw better-targeted adverts at you.

Google say “Customer Match is a new product created to help you reach your highest-value customers on Google Search, YouTube, and Gmail – when it matters most”.

Google is rolling-out Customer Match and Universal App Campaigns, two new advertising products it sees as vital in transforming view into more sales for its business clients.

Matching rates for Facebook are advertised at around 60 per cent. With 900m Gmail accounts and an undisclosed number of users operating as “logged in” to Google and YouTube, there are likely to be areas, such as B2B, where Gmail addresses would be less prevalent.

Google’s other new ad feature, the Universal App Campaigns, allows advertisers to run app install ads across Google Search, Google Play, Google Display Network and YouTube.

Google steps on Facebook’s tracks and announces that it is soon to introduce Customer Match, the advertising product feature for AdWords. The specific brands will then use this list as a reference to the same clients for targeted ads the next time they are searching for similar products.

Canadian marketers that want to make inbound calling Google AdWords campaigns are now getting access to a tool… For example, the travel company might get its message across to people who normally delete or merely glance through email newsletters. And it’s straight out of Facebook’s manual, or something very similar to them.

Google has revealed two new ad features during the Advertising Week in New York. According to Google, the advertiser will only need to provide the “desired cost-per-install”, with the rest of the campaign, including setting up images to providing a description, will be automated.

The second ad update is about apps.

The push from the wider market, and competition from Facebook, it could be argued, may also be behind the new Android app promotion tools that Google is also unveiling.

Google is the king of the online ad space and the firm is always unveiling new ad products that will draw the ad dollars and keep advertisers locked on its platform.