GoPro’s shares just fell to an all-time low

Analysts had been looking for earnings of 30 cents per share and $433.4 million in revenue.

Management had guided for earnings to be between 29 cents and 32 cents per share and for revenue to be between $430 million and $445 million. The action camera maker is scheduled to post its third quarter earnings after market closes today, a chance to finally set its shares on the road to recovery. The problem for GoPro lies in the Q4, in which holiday sales typically drive over 40% of annual revenue.

At the time of writing, GoPro’s share price was about $25-only about a dollar more than its original IPO price. The company shipped 1.6 million camera devices in Q3, up 46% from Q3 2014, but still less than the street had expected. Sell-side analysts are projecting earnings of $0.33 for the quarter. The Board of Directors of GoPro authorized the Company to repurchase up to $300 million of its Class A capital stock, commencing in the fourth quarter of 2015.

The San Mateo, California-based company reported quarterly net income of $18.8 million, or $0.13 per share, up from $14.6 million, or $0.10 per share, in the year-ago quarter. And with shares down around 50% despite last quarter’s solid report, I suspect GoPro could have quite an interesting week.

Google FinanceGoPro shares just crashed to an all-time low. Weak outlook from key supplier, Ambarella, forced GoPro Inc (NASDAQ:GPRO)’s stock to plunge to fresh lows.

GoPro’s past performance record has been very impressive. But GoPro’s blockbusting cameras remain its Hero4 Black and Silver editions, which were launched over a year earlier.

What we will really be looking for is the company’s commentary or even hints at what, and specifically when, it plans to unleash next year.

More bad news followed last month. GoPro delayed the launch till sometime in next year, on the pretense of upgrading it with new features. For the sake of GoPro, the upgrade should be next to something extraordinary.