Here’s Google’s new logo, all modern, animated, shiny, and sans-serif

Gone are the familiar serifs, replaced by a much more modern sans-serif font.

Google has a new logo.

According to Fast Company, Google experimented with a number of designs, including a multicoloured “G” as well as a lowercase “g”. A few weeks after the company announced a huge restructuring effort that will split the search, advertising and internet giant into several different organizations, the new Google is showing off a new identity. It even mocked up a fully geometric version of the logo. When you do a Google Now voice search, the logo will morph from “Google” into the dots, which undulate like water in anticipation of your query. But all you have to do is go back and look at yesterday’s (now old) logo to see that it really was time for an update.

In its blog post about the change, Google said that it is making the change to reflect the reality that it is available on various devices and screen sizes – from tiny displays to big screen TVs.

Google noted that it had changed its logo multiple times over the last 17 years, and that it would be likely to change again.

The company says it’s making these changes because the way people interact with its products has changed. Hope you enjoy it!