High-Tech Marvel Theme Park Cuts Summer Tour Short
It’s a case of Avengers disassemble, after Marvel chose to scrap its million touring theme park.
Announced in August 2013, The Marvel Experience was described as a “first-person superhero adventure”, with audiences becoming part of the action through state-of-the-art multimedia technology, including a 4D motion ride and 3D-animated features. But that will be the only stop.
The park’s national tour has been abruptly canceled, with its last show taking place over a three-week run in Philadelphia. “There is clearly more that we would like to accomplish with this unique endeavor”. Harris, whose “Spider-Man: Turn Off the Dark” was a costly failure on Broadway. Hero Ventures, a Los Angeles-based mostly leisure firm, and Marvel Entertainment additionally produced the tour.
The Associated Press shared the news that the tour’s final stop would be in Philadelphia, noting that its cancellation was another disappointment for Michael Cohl and Jeremiah J.
It certainly sounds like the kind of entertainment we would pay handsomely to enjoy, so it begs some interest as to what exactly went wrong, especially when you consider how popular Marvel is as a brand.