Holiday Store Sales Drop 10%

The breakdown between brick-and-mortar and e-commerce sites was 102 million and 103 million, respectively, states the NRF, with average spend per consumer hitting just a bit under $300.

Sales this Thanksgiving and Black Friday both fell in store, with more shoppers finding it easier to beat the surplus of savages searching for a deal at dawn by taking advantage of discounts online.

Although the popular Thanksgiving retail weekend has passed, many shoppers expect the best is yet to come with regards to shopping deals and steals. Thanksgiving alone constituted $1.7 billion and online spending on Black Friday increased 14% compared to 2014. By the end of the four-day shopping spree, total sales is seen to go beyond £3bn, said analysts.

“The success of the holiday season doesn’t hinge on the performance of a single day”, said Bill Martin, ShopperTrak’s founder. “Seven out of the top 10 sales days still remain”, said Kevin Kearns, ShopperTrak’s chief revenue officer. “With that in mind, we still maintain our 2.4 percent increase in sales for brick-and-mortar retail this holiday season”.

Whilst reports suggest physical retailers experienced slower trading on Black Friday than previous years, the hype surrounding the event appears to have paid off for online retailers with Experian and IMRG estimating that United Kingdom shoppers spent a record breaking £1.1bn over the 24 hour period, an increase of 36% on last year.

Needless to say that even with the face of Black Friday changing in regard to how consumers shop, where they shop, and how they get the trend setting items and sales items they desire is changing dramatically, it hasn’t changed the importance of the time of year.

The first wave of data from Black Friday is now making its way over and what it has indicated was that mobile shopping took off on that day and was used considerably more than it was on the same day in 2014.

A National Retail Federation (NRF) survey of the Thanksgiving weekend shopping activity, conducted by Prosper Insight & Analytics, notes 136 million consumers planned to do some shopping during the holiday weekend.