Home Entertainment Emma Roberts Goes Totally Unretouched in New Aerie Lingerie
This fall, intimates and loungewear brand Aerie continues to challenge supermodel standards by adding one more unretouched beauty to their #AerieREAL campaign, Scream Queens actress Emma Roberts.
“Partnering with Aerie was a natural fit for me because #AerieREAL is a message I personally identify with, particularly being in an industry that is quick to judge flaws”, says Emma Roberts.
Viewers will meet Kappa House, the most sought-after sorority for pledges, and find that it is ruled with an iron fist (in a pink glove) by CHANEL OBERLIN (Emma Roberts, “American Horror Story: Freak Show”, “Scream 4”). “I really feel so honored to be a part of a motion that reassures ladies that actual doesn’t imply flawed – actual is attractive, actual is cool”, Roberts dished.
Emma is wearing Aerie with Zimmermann shoes and Alison Lou jewelry.
She continued, “I thought I’d give people a glimpse into my life and see what I look like as me”. And for the event, Roberts did just that: She invited close pals Scream Queens co-star Lea Michele, Glee’s Becca Tobin, Kiernan Shipka, Jaime King, Zelda Williams and Dylan and Hopper Penn to celebrate with her.
In spite of her insecurities, Emma couldn’t have felt more confident and happy about her Aerie shoot – which came as something of a surprise to her, particularly as she didn’t have the “safety net” of knowing her images would be Photoshopped or edited in order to look perfect and flaw-free.
Roberts told Refinery 29 that she felt very comfortable on the set.
“As a younger lady, that, to me, is so necessary. Unlike the other ads that make me feel like I need to work out more, or I need to buy this for my face – those made me feel good, not like I had to hide behind anything”. But I saw the photos and was like, you know what? “I hope that with this campaign they start seeing ‘real” as lovely and just who you are, inside and out”.