Hulu expands kids programming in new Viacom deal

The broadened Hulu-Viacom deal also expands Hulu’s offering of exclusive kids programming from Nick, including full past seasons of “Teenage Mutant Ninja Turtles“, “Rabbids Invasion“, “Sanjay and Craig“, “Breadwinners“, “Bella and the Bulldogs” and “The Thundermans“. Hulu also allows programmers to brand their content on Hulu.

Doug and Rugrats will be available for streaming on Hulu, which might be more exciting than the recent NickTeen announcement, as fans of the shows can binge on entire seasons of their favorite childhood shows.

Starting today, Hulu becomes the exclusive SVOD home to past and future seasons Comedy Central series including “Inside Amy Schumer”, “Broad City“, “Drunk History” and K ” ey & Peele”, as well as the MTV shows “Faking It” and “Finding Carter“.

Hulu announced a major renewal and expansion of its content deal with Viacom, a move that underscores the battle among Hulu, Netflix (NASDAQ: NFLX), Amazon and other high-profile streaming video services.

Since Hulu inked its first significant deal with Viacom in 2011, “our relationship has only grown”, said Hulu CEO Mike Hopkins.

A few current series including The Daily Show are available on Hulu the day after they broadcast. These join Nickelodeon library series including Ren & Stimpy, The Wild Thornberrys, Drake & Josh, Hey Arnold!, The Adventures of Jimmy Neutron: Boy Genius, Danny Phantom and others, which will remain on Hulu.

“We are creating more content than ever before across all of our brands at Viacom”, said Robert Bakish, the president and CEO of Viacom global Media Networks (VIMN).

Hulu’s expanded Viacom partnership lands just over a month after the service swooped in and nabbed a deal with Epix, which is a joint venture of Paramount Pictures (owned by Viacom), Lionsgate and MGM, after the premium channel’s deal with Netflix expired. “We want our shows associated with our brand, and we want to be able to provide a robust non-linear experience in service to our customers”.