Industry NewsApple redesigns website, eliminates separate online store

Product comparison and accessories available for each product have also been clearly listed on the Apple website with the new design.

So, Apple has chosen to take off the online shop completely, Now, if users try to search “www.store.apple.com” then they will be redirected to the homepage instead.

The appearance of the websites is still the same, but a major change noticed is if a buyer clicks on a product’s “Buy” button.

A Mashable report released on Thursday has revealed that tech biggie Apple has launched a redesigned version of its longstanding online retail website. Just check out their E-Commerce Checkout Usability reports for more details if interested.

Apple’s main site includes direct links to Mac, iPad, iPhone, Watch, Music, and Support.

Apple Inc. (NASDAQ:AAPL) is attempting to revamp and thereby improve buyer experience for those who wish to purchase Apple products online.

Apple Inc. (NASDAQ:AAPL) made a big change to its online presence on Thursday, making it more user-friendly. Apple confirmed the move to Mashable.

If you are logged in the website, a bag icon will be displayed along with the buy now button in the menu where you get the status of the order and the item lists which you had marked as favourite before.

“We redesigned Apple.com knowing that our customers want to explore, research and shop in one place”, an Apple spokesperson said in a statement. That’s right, the company has managed to give it a complete overhaul without down-time, which makes us wonder why it has to go on maintenance mode every time a new product is announced.

Apple has redesigned its website, merging its online store into its main site and ditching the “store.apple.com” subdomain.

The shopping bag also displays information about products users have favourited, as well as products they are considering to buy.