Apple on Monday stated it bought greater than 13 million models of iPhone 6S and iPhone 6S Plus during the first weekend on the market, a brand new record for its marquee product.
The company beat its previous record of 10 million in sales for the previous generation of iPhones in its first weekend in 2014. The new iPhones also have a faster 64-bit A9 processor and a sharper camera.
As usual, Apple fans showed up at stores around the world early, with queues forming days ahead of time in Sydney and San Francisco, though numerous lines were shorter than in years past.
As it was already mentioned, Apple has included a new feature into the iPhone 6S, called 3D Touch.
That number is expected to grow, as the handsets become available in more than 40 additional countries next week, reaching 130-plus countries by the end of the year. The new phone has 3D Touch, a feature that measures touchscreen impact intensity and this could require quite a bit of RAM, which could explain why Apple went with the upgrade in the first place. Keep in mind that customers who purchase an iPhone 6s or iPhone 6s Plus at an Apple Retail Store receive a free Personal Setup service.
Whether the company will be able to match last year’s demand is a question that will be answered as the models hit stores in Australia, New Zealand, Singapore, Japan, Hong Kong, China, France, Germany, the United Kingdom, the U.S., Canada and Puerto Rico. Both the new iPhone models were unveiled as the successors to the last year’s iPhone 6 and iPhone 6 Plus on September 9. Apple and wireless carriers are also offering leasing and monthly installment plans with contract-free starting prices of $649. While the opening weekend sales figures are closely watched, a better gauge of how the new handsets are selling won’t come until January, when the company reports results for the critical holiday quarter.