IPhone 7 Plus ups photo ante with 2 rear cameras (hands-on)

The best iPhone ever, in every way that matter. The new phones will be up for pre-orders from September 9 and will start selling on September 16 in the US. There is a new zoom button on the camera app. Tapping takes a zoom photo. Water-resistant. Stereo speakers. Longer battery life. Although Apple’s iWork package allows syncing through iCloud, it’s has been primarily for one person to work on documents at a time.

Those of you not inclined to buy either new iPhone can upgrade your existing devices to iOS 10 starting September 13.

At least one new Apple handset will come with the dual camera, the images show.

The larger iPhone has two side-by-side12-megapixel cameras. For now, what we can see immediately (other than the two cameras) is that the headphone jack really is gone. Industry analysts blame the downturn on last fall’s uninspiring rollout of the iPhone 6S and 6S Plus, neither of which included enough compelling feature to persuade consumers to replace the phones that they already owned. Apple is unveiling its new iPhone today, along with some other products like a new Apple Watch at the Bill Graham Civic Auditorium in San Francisco.

Hard-core Apple fans will be watching closely for details about the newest features coming to Apple’s gadgets, from a widely anticipated dual-lens camera for the iPhone to a rumored Global Positioning System sensor in the Apple Watch.

The firm also said a Super Mario game was coming to the new phone and Pokemon Go would feature on its upgraded Apple Watch.

The new iPhone 7 and iPhone 7 Plus will feature a Retina HD display with Cinema standard and 3D touch features.

Apart from the Dual-Lens setup and new antenna-lines, the phone is covered with a new refined design with the Jet Black a high gloss finish.

According to market research firm eMarketer, Apple will have a 43.5% share of the US smartphone market in 2016, to 52% for Google’s Android system. Most analysts believe sales of Apple’s watch – which the company has not disclosed – have not yet justified the fanfare.

‘Most of the current Watch owners are early adopters and the next wave could be 10 times the size of that market’.

It also removed the analogue headphone jack, as was widely expected.

Did Amazon just ruin Apple’s biggest event of the year?

On average, Apple shares have gained 3.8% in the month prior to an announcement.

Instead, Apple said it now includes earphones in their boxes that connect to the iPhone’s Lightning connection, currently used for charging and data transfer.

Some commentators had predicted a backlash from consumers if Apple completely cut off wired connections in one move. The event kicked off with Apple CEO Tim Cook doing a little Carpool Karaoke with James Cordon and Pharrell.

The AirPods have a five hour battery life with a battery and charger built in to the case.

Sales of the iPhone dropped two quarters in a row this year, the first declines in the history of the device.