Jaguar cuts prices to hit heart of luxury market

Consumers are buying new vehicles at levels not seen in nearly a decade and competition is fierce in the luxury segments. Tata Motors is targeting just that but this time with lower prices. However, global sales of both the brands have more than doubled since the buyout. The 2016 F-Type, now with all-wheel drive and an available manual transmission, is already on sale, with the new pricing ranging from $65,995 to $107,445.

The value proposition of existing products also will improve, the automaker says. One of the main reasons for the decrease in conventional vehicle sales is the substantial growth in the electric vehicles and hybrid sector. The repricing will make “all models significantly more affordable”, he said. Jaguar claims the warranty is the best among luxury cars, and the complimentary maintenance is the longest such offering in the luxury market.

The new Jaguar EliteCare program highlights the automakers recent strategy. He further added that all upcoming 2016 models will be part of Jaguar’s EliteCare program. All of these services are for five years or 60,000 miles. While the production version of the crossover and its pricing will be unveiled at the Frankfurt Motor Show, Jaguar has announced the starting price and engine options for the new XE sedan.

The XE and X-Pace are expected to become the brand’s best sellers, accounting for about half of sales and key to Jaguar’s aggressive growth plans. This will represent a complete modification in Jaguar’s overall business strategy, Filipovic stated.

Jaguar has also disclosed that the price-tag of the base model of 2016 XE will be around $35,885; hereby positioning the vehicle in the heart of the market. The 3-model XE range will start at $34,900 and run to $41,900.

Kelley Blue Book has reported that that the estimated new-car average transaction price for light vehicles in the US rose by 3.4 percent year-over-year last month, to $33,543.

The new XF starts at $52,895 for the entry-level 35t variant, which comes with a supercharged V-6 good for 340 horsepower.

If you want one of these beauties in your driveway, you’ll have to wait until next Spring; the XE will be sold here as a 2017 model-year. The first of these new Retail Evolution outlets built from the ground up is Mazda of Everett in Seattle, Washington, which opened earlier this week. All prices include destination. But that also means its cars are usually more expensive than their competitors.

Standard pricing for the XJ, which receives exterior and interior styling and content updates for ’16, will remain static at $74,400. As promised by Jaguar, this model will feature additional features compared to its previous model. However, it is being hotly challenged by Lexus, which led the sales charge for the second consecutive month and has closed to within 1,200 units of the German automaker.