Jessica Alba and Christopher Gavigan Defend The Honest Company Sunscreen Lotion

Actress Jessica Alba and her shopper items firm have earned the wrath of disgruntled clients, who’ve complained that the firm’s sunscreen is ineffective and doesn’t present correct safety towards sunburn.

The statement comes two weeks after NBC 5 Investigates reported criticism from consumers about the sunscreen’s effectiveness.

According to WMAQ-TV, California-based The Honest Company, co-founded by Alba, markets its merchandise as “all-natural”. Alba also noted that the lotion has received “the best score possible from the Environmental Working Group (EWG)” (an organization committed to fighting against toxic products). As parents, it pains us to hear that anyone has had a negative experience with our Sunscreen. That’s why the company’s SPF 30 sunscreen appealed to parent Gretta Stabler. It boasts that its sunscreen only uses zinc oxide and “no synthetic chemicals”.

Jessica also posted a picture on Instagram with an additional statement. It also says other ingredients have been added to make up for the reduced zinc oxide concentration but does not specify what those are.

The company then redesigned its sunscreen lotion for 80-minute water resistance and an improved formulation that allows for easier application as well as a lighter-weight feel.

A Dame to Kill For actress, 34, began, “Protecting our loved ones and yours is the reason we founded The Honest Company”.

The post details the review process and third-party testing in accordance with government regulations that goes on behind the scenes before a product is released. It says its sunscreen product offers broad spectrum protection by using zinc oxide rather than other common sunscreen chemicals.

The Honest Company says the sunscreen remains available at many retailers, on its website for Honest monthly subscribers with existing sunscreen orders, and has not been discontinued.

As a result, Jessica and her partner Christopher Gavigan say they are “taking every precaution to ensure that it will keep you healthy and happy. We’re passionate about living up to your expectations as much as our own”, the Dark Angel alum wrote. Customer feedback is the matter of paramount importance for the company, the rep said.

The company has encouraged those with concerns about the product to contact them and they will “do what it takes to make it right”.