Jony Ive expresses ‘primal fear’ over Steve Jobs movie

In Jobs defence Ive states that while he may have exhibited a few of these characteristics that didn’t take account of the bigger picture of his single-minded vision. I don’t know, this is sort of a primal fear of mine, it touches quite deep for me, in that how you are defined and how you are portrayed can be hijacked by people with agendas that are very different from your close family and your friends. “Try to remember what he was doing and that he was having arguments with chip designers on this side and thermal engineers on that side”, he said.

Speaking at a Vanity Fair conference in San Francisco, Sir Jonathan said he had not seen the film but he was critical of the project, which early reviews said portrayed Jobs as a genius with a cruel temper, who was unable to manage personal relationships.

When asked to comment about his new role at Apple, Ive gave a simple reply. You mean the one that involves Sony?

Ive also noted of Jobs’s drive to make something ideal. In thinking of him then, there was this incredible complexity of all his attributes. Yet four years later, Ive said he now remembers the attributes of Jobs that were “essentially him”, claiming they were not the more acerbic qualities that have often attached to him. “There wasn’t this grand plan of winning or a very complicated agenda”. That simplicity seemed nearly childlike in its purity. The films, Danny Boyle’s Steve Jobswith a screenplay by Aaron Sorkin and Alex Gibney’s documentary Steve Jobs: The Man in the Machine, have inspired derision from Apple insiders.

“I’ve talked at length with friends of Steve and of me who have seen the film”, Ive said, before later adding that there are “sons, daughters, widows and very close friends who are completely bemused and completely upset”. Ive spent a few time talking about the Apple late co-founder Steve Jobs whose passing was four years ago this week.

Current CEO Tim Cook called the works “opportunistic.”

He certainly had a sense of a civic responsibility to make something good, as a way of somehow making a contribution to humanity, and to culture. “You could’ve had somebody who didn’t ever argue, but you wouldn’t have the phones you have now”.