Jordan sues grocery store

The jury in the trial before U.S. District Judge John Blakey, which began a week ago, now must decide what the grocery chain will have to pay Jordan.

CHICAGO Basketball superstar turned billionaire pitchman Michael Jordan took the stand in federal court on Tuesday to testify in his lawsuit seeking millions from a grocery chain that used his name and jersey number in an ad, without permission.

He testified today that he would not have allowed the grocer to use his image, even if they had asked, because it wasn’t consistent with his media strategy.

Safeway and Jordan’s attorney did not respond to a request for comment from ABC News. Sperling added that Jordan made a total of $US100m ($F213) from his identity in 2014, a decade after retiring as an National Basketball Association player.

Citing The Chicago Tribune, CBS Sports noted the documents for stating that Jordan made over a half-billion dollars off endorsements alone between 2000 and 2012.

However, defense attorneys said there’s a difference between big endorsement contracts and licensing agreements, reported ABC’s Chicago affiliate WLS.

Dominick’s, however, claims that Jordan has indeed accepted many deals less than the $10 million benchmark (including a $500,000 deal with Sirius Satellite Radio), and that the $10 million “vastly overstates the market value of their ad”.