“It” models of the season Gigi Hadid and Kendall Jenner and the accomplished Jourdan Dunn front the ad campaign alongside Hao Yun Xiang and Dudley O’Shaughnessy.
Gigi and Jourdan are wearing the brand’s iconic embellished jackets, while Kendall looks chic in a monochrome ensemble with gold hinge rings on both hands.
H&M first got us all excited for their latest designer collaboration when Olivier Rousteing, Balmain Creative Director, arrived at the 2015 Billboard Music Awards flagged by Kendall Jenner and Jourdan Dunn decked out in beautiful-looking clothes from the collection. “Kendall, Gigi and Jourdan are my friends, and they are the ideal choice to star in the Balmain x H&M campaign”.
All three models are regulars on Balmain catwalks and in the brand’s campaigns. “H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag”. Meanwhile Kendall looked every inch a style icon in a black tailored jacket with white beaded embellishment and a daring plunging neckline, paired with skinny black jeans and boots for ultimate red carpet cool.
The collection, featuring very futuristic designs and bold patterns, is set to hit H&M stores in the USA in November.