Kendrick Lamar’s new album, ‘DAMN’ is here! Stream it now!

Fortunately soon after, the highly anticipated project dropped. James asked him to release a new album, and about a week later, Kendrick did exactly that.

Even some celebrities have weighed in on the new album.

Let’s take a look into this fan theory and see what all the commotion’s about.

But first, keep in mind that Sunday is Easter, and that Kendrick released his album on Good Friday.

Lamar’s Christian faith has also given more weight to the rumours.

Shortly after the release of Kung Fu Kenny’s newest effort, TDE co-president Punch uploaded a picture of a lost verse from the album’s song, “Pride”.

You really have to give it to Kendrick Lamar because aside form being one of the most gifted musicians alive, the man just doesn’t stop.

“The “unofficial version” I was referring to was the leaked version that’s missing important interludes and vocal pieces.”, Sounwave writes.

Morpheus famously offered Neo a red pill or a blue pill in The Matrix. The font color on the cover of DAMN.is bright red.

Some fans now believe “TOC” stands for “the other color”, alluding to another record featuring a blue color.

They’re literally losing their shit.

While that’s not been confirmed by TDE (we do, however, find it to be highly likely) what has been determined is that people are already going insane over this album.