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LG’s Latest OLED TV Might as Well Be Wallpaper
Posted On Jan 05 2017
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Up until this week, LG has been the only company capable of making OLED TV screens at a commercially viable cost.
LG and Dolby today announced that LG’s upcoming OLED lineup will be the first TVs to support both Dolby Vision and Dolby Atmos for combined high-performance visual and sound experiences. This time, the flagship is the new BRAVIA OLED A1E series, boasting of the deepest blacks you ever could see on a TV screen possible only via an OLED display, of course. Not that that’s a problem: the television lies completely flat against a wall, and looks more like a piece of art than any traditional TV set.
Sony has created a TV which blasts sound directly from its screen in an effort to immerse the viewer and avoid the sound loss generated from speakers positioned either side of the display.
The new A1E series will ship later this year at an as-yet-undisclosed price, although a previous report says the 55-inch and 65-inch will ship during the second half of 2017, with prices of $2,000 and $3,000, respectively. And all of LG’s 2017 OLED TVs all HDR formats – Dolby Vision, HDR10, HLG (Hybrid Log Gamma) and are Advanced HDR by Technicolor ready. There are not speakers visible anywhere on the device.
Taking advantage of the OLED’s backlight-less structure, Sony developed a new Acoustic Surface sound technology.
The screen of the 77-inch Sony OLED doubles up as its sound system. Sadly, potential USA availability has not been announced. The new Bravia also runs Google’s Android TV platform, which makes this perhaps the most versatile smart TV in terms of apps and games that you can download. Kicking off Press Day at CES 2017, the Korean tech giant introduced its W-series led by a 77-inch model. It was unveiled at CES 2016 as a prototype but will be released this year as a viable product.
The big move for the company was the inclusion of Dolby Vision-Dolby’s proprietary high dynamic range (HDR) technology in its collection of C and P series sets (which also handle the industry baseline standard, HDR 10).
