LG teams up with broadcasters for HDR

The TV is compatible with HEVC, VP9 and HDMI for 50/60p 4K content playback, so is futureproofed for both streaming and Ultra HD Blu-ray when that is available. For impressive sound, LG’s 2015 OLED 4K TVs feature premium built-in speaker systems designed by harman/kardon® to deliver a completely captivating audio and video experience.

As part of the deal, the EF9500 Flat Oled 4K TV series, which offers full HDR capability, will be able to make the most out of the Amazon Video’s streaming.

“LG OLED technology is perfectly suited for HDR content because it delivers the flawless black that only OLED TVs can achieve”.

LG Electronics, a pioneer in the world’s organic light-emitting diode TV market, will join hands with global broadcasting firms and media content providers to demonstrate high dynamic range technologies for OLED TVs.

The TVs are the $6,999 65-inch and $5,499 55-inch flat OLED TVs in the EF9500 series and the $6,999 65-inch and $5,499 55-inch curved OLED TVs in the curved EG9600 series.

HDR (short for High Dynamic Range) is one of the most important steps in the evolution of TV technology we’ve seen in a long time-even more significant than the ongoing transition to 4K resolution. This technology enables HDR content streaming over the internet to be delivered from conventional HTTP web servers. Though the reality is that it might take years for our cable networks and content producers to make HDR content readily available to users. This means that you could soon be viewing HDR programmes without having to buy a new telly – brilliant! My guess is that these artefacts are present in the content – which was using the SMPTE 2084 HDR format rather than the BBC definition apparently used on the other three screens – rather than being generated by LG’s TV. LG is trying to speed up the process.