Manchester City to consult with fans over redesign of club badge

“Purely decorational” was the answer when Manchester City made a decision to ditch their classic red rose club badge back in 1997.

‘The badge is the most visual representation of Manchester City and is so central to our heritage.

City have not ruled out returning to a previous or updated version based on the thoughts and input of their fan base.

Fans will also be able to convey their views via City’s website.

The consultation process will last until 14th November 2015 and the findings will be communicated later in the season.

The current badge was adopted in 1997 because the previous one was ineligible for registration as a trademark.

Core supporters of all ages will be tasked for their opinions in what the club describe as being a “wide-ranging and open discussion” and it will also include a high-tech consultations space at the Etihad along with a series of lectures by historian Gary James on the club, the badge and the changes in our history.

Fans will be invited to comment on a potential redesign in a consultation process that will begin tomorrow, before the visit of Bournemouth, and run for four weeks.

“The views of our Citizens are essential to the process; they will have a real say on the future of our badge”.

City’s current badge features three stars which have often been the subject of ridicule from fans of their cross-town rivals United as they do not represent trophies won.

Other elements of the original badge remain, including the ship in full sail, which represents Manchester’s status as a trading city as well as reflecting the importance of the Manchester Shipping Canal – the historic lifeblood of the city.

The current crest uses the Latin slogan “Superbia in Proelio”, which translates to “Pride in Battle”.