McDonald’s Shades Burger King’s Offer to Create the McWhopper

Burger King has taken out full-page ads in The New York Times and Chicago Tribune featuring an open letter to arch-rival McDonald’s, calling for the companies to “end the beef”.

Burger King is proposing the McWhopper be sold for 24 hours only at a pop-up restaurant in Atlanta, chosen for it’s equidistant location between Chicago and Miami. Easterbrook’s post invited Burger King to join McDonald’s in a “meaningful global effort”, to raise awareness. The uniforms and packaging would be half-McDonald’s and half Burger King. Soon, McDonalds CEO Steve Easterbrook (surprisingly not Ronald McDonald) put a fork in the peace talks.

Burger King have come out in support of Peace One Day’s campaign to make September 21 an official day of peace.

And this year, for one day only, the two burger behemoths *may* be joining forces to create what could possibly be the best burger of all time – the McWhopper.

The Whopper, which Burger King refers to as “America’s favorite burger”, is a quarter pound (pre-cooked patty weight) of “savory flame-grilled beef” with tomatoes, lettuce, mayonnaise, ketchup, pickles and sliced onions on a sesame seed bun. Jeremy Gilley spoke about the project on Burger King’s proposal video, saying “It leads by example and demonstrates a genuine commitment to Peace Day….” For those of you who are too healthy to even step inside either of those places, hat’s a combination of the BK’s Whopper and Micky D’s Big Mac.

Atlanta would be the spot of choice to create a pop-up where employees of both stores come together for one day to serve up only the creation (it just happens to be the half-way point between the headquarters of both), if McDonald’s agrees.

No Burger King executive was available for comment, but in a news release, Fernando Machado, the company’s senior vice president for global brand management, urged McDonald’s to help “make history and generate a lot of noise around Peace Day”.

“A simple phone call would do next time, ” Easterbrook said.

The response has not gone down well on Facebook, with many fans criticising the frosty and passive aggressive tone.