Mercedes Benz launches Mercedes AMG S63 at Rs.2.53 Cr

This is the company’s ninth AMG offering in India.

The new AMG S63 sedan will come with a 5.5-litre AMG bi-turbo V8 engine producing 900Nm of torque.

Mercedes-Benz India has launched the all new S63 AMG Sedan in India.

Priced at Rs.2.53 crore (ex-showroom Bengaluru), the Mercedes AMG S63 comes with features like head-up display, night view assist Plus, seat comfort package, AMG sports exhaust system and others.

Mercedes-Benz has opened five AMG Performance Centres in the country so far, Kern said.

The exclusivities of the new S Class AMG sedan have been carried forward to the inside as well.

This was the company’s tenth launch of the year and it had been able to create “a lot of excitement” for the brand in a market that was gradually showing signs of improvement, Kern said.

“Path-breaking technology like MAGIC BODY CONTROL and a gamut of high-end features makes the Mercedes-AMG S 63 one of the most desirable luxury sedans in our range”. The new Mercedes-Benz S63 AMG will take on the likes of the Maserati Quattroporte, the BMW 760Li and the Bentley Continental Flying Spur in India.

When asked about the growth opportunity in the India market, “We have seen a strong growth rate at the top-end segment of the luxury vehicle industry and Mercedes-AMG continues to lead the segment strongly”.

The AMG SPEEDSHIFT MCT seven-speed sports transmission combines huge emotional appeal and maximum driving pleasure with outstanding economy.

Customers can also customise their S 63 using Mercedes Benz’s recently launched “designo” platform which offers a choice of hundreds of combinations of exterior colours, interior upholstery, design trim elements and others.

Visually, the Mercedes S63 AMG sedan gets a much sportier front bumper with huge air intakes and a sport grille that offer an aggressive stance.