Michael Bradley backs Nike’s Colin Kaepernick campaign
Bloomberg reported Tuesday, citing the Apex Marketing Group, that Nike received the free media exposure in the first 24 hours after it was revealed that Kaepernick would be the face of the “Just Do It” campaign’s 30th anniversary.
Nike is putting Colin Kaepernick back in the spotlight.
Nike’s public support of Kaepernick also risks the wrath of US President Donald Trump.
The quarterback is now suing the league, accusing its owners of colluding to keep him out of the league. Rich, who Donald Trump selected as the victor of the 2011 season of “The Celebrity Apprentice, ” posted a picture of the Nike swoosh that had been removed from a pair of socks.
The US leader has repeated those criticisms frequently over the past year, even suggesting at one stage that protesting players “shouldn’t be in the country”.
Those who have been offended by Kaepernick being signed to the ad deal have expressed their displeasure, although some have been met with hilarious consequences – with many pointing out that previous customers of Nike were simply destroying their own sneakers, cleats and socks. “Even if it means sacrificing everything” superimposed on a photo of his face.
Main Street Pilot CEO Col. Brian Searcy (Ret.) told Fox Business’ Charles Payne that Nike’s decision to use Kaepernick is just causing more divisiveness in the country.
He began his protest in 2016, and has not been signed by an National Football League team since 2017, when he opted out of his contract with the San Francisco 49ers. Their ire spawned the hashtag #NikeBoycott. He predicted there will be mass boycott of the brand and said Nike’s stock prices would immediately drop.
ESPN reporter Darren Rovell, who broke the news yesterday, reported Nike’s new “Just Do It” campaign would target 15- to 17-year-old teenagers and also include professional athletes Odell Beckham Jr., Shaquem Griffin, Lacey Baker, Serena Williams and LeBron James.
Nike’s sponsorship deal ensures the issue of the national anthem and player protests will re-emerge during the coming season, increasing pressure on the NFL to broker a solution.
The anthem protests, soon embraced by other players, raised the ire of some NFL fans and Trump, who has said he would love to see NFL owners fire football players who disrespect the American flag. No, they’re not actually destroying their Nikes, but they’re pretty good at making fun of the people who are.