Michael Jordan Wins Endorsement Lawsuit, Gets $8.9 Million
The planet’s most recognizable athlete picking this $10 million fight with Dominick’s defied common sense no matter how many sycophants want to attribute this to Jordan’s rare competitive nature.
Jordan, 52, led the Chicago Bulls to six National Basketball Association championships in the 1990s.
In this handout image provided by Jordan Brand, Michael Jordan paid a visit to Palais 23 this afternoon on Friday June 12, Joined by his frequent partners-in-design Tinker Hatfield and Mark Smith, key figures in the 30-year evolution of the Air Jordan, Jordan has returned to Paris to mark the 30th anniversary of 1985’s Air Jordan One. “I hope that this case will send a clear message through the United States and the world: I will do everything to protect my name and likeness”, he said.
Sadly, the steak coupon has been redeemed by only two people since the ad came out. The only issue remaining for the jury to ponder was the amount of damages the chain should pay.
Jurors deliberated for about six hours before returning a verdict.
The impact of Jordan’s fame was carefully examined as the jury was being selected.
During closing arguments, Frederick Sperling, Jordan’s lawyer, noted Jordan’s tremendous impact on Chicago.
When Jordan found out about this, he chose to sue the grocery chain for $5 million.
Read about other celebrity lawsuits here-some are fascinating, some are plain ridiculous. Jordan reportedly earned $480 million from 2000 to 2012-just from Nike. She was shocked when she flipped past the ad in Sports Illustrated, which read, “Michael Jordan…You are a cut above”. The company bought Dominick’s in 1998 for $1.2 billion but closed all stores by the end of 2013.
Michael Jordan was a superstar basketball player, and now is owner of the Charlotte…
Among the witnesses was Estee Portnoy, a marketing executive hired by Jordan, who said she was shocked when she saw the Dominick’s ad, which included the text, “Michael Jordan …”