Micromax developing its own OS: A forked Android OS that reportedly works

Micromax will develop its new OS in Bangalore and will be assisted by software design teams from Beijing and Shenzhen. On the other hand, the organization is dependent on similarity with Android applications to stay focused thus as not to estrange its current clients, so is assembling some its could call its own product into Android as opposed to making an OS starting from the earliest stage. It will be interesting to see what Micromax does to its OS in order to differentiate itself from the crowd.

“We’re excellent with partnerships and we don’t want to re-invent the wheel,” said Jain adding that instead of starting from the scratch and breaking away entirely from Android, the company was working with the globally dominant Android OS to bring a differentiated experience to consumers across all platforms, including wearables.

Micromax is developing its own operating system as a suite of services and apps which will run across its phones, tablets, televisions and wearables, as it goes up the value chain to differentiate itself from increasing competition. They are expected to introduce their first smartphone with the new OS by the end of this financial year. It recently invested in health start up HealthifyMe, online travel portal Ixigo and US-based consumer cloud provider MiMedia whose services are most likely to be also integrated into their Cyanogen OS based Yu smartphone series.

Micromax believes that being an Indian company, it’s more closer to the Indian consumers and understands the need of local buyers better than the rivals.

Micromax comes second after Samsung in Indian handset market and it closed the “fiscal 2015 with Rs 11,000 crores of revenue” and sells about 3 million phones a month. This was mentioned by Vikas Jain co-founder of Micromax. It will essentially be a forked version of Android that is expected to power its upcoming devices. The domestic phone-maker has snatched about 75 Nokia ex employees.