Microsoft Preps For Web Engagement Play With Adxstudio Deal

In plain English, Adxstudio’s big idea is that you can take Microsoft Dynamics CRM and turn it into a browser-based web app. So if you were a big company, you could use it to turn Microsoft Dynamics CRM into a tech support portal. The portals integrate with the CRM app for both online and on-premises customers, both of which can begin using the system “right away”, Microsoft reports.

Adxstudio Web portals are built natively on Dynamics CRM, Stutz wrote.

Those Dynamics-focused acquisitons had slowed down a bit, and with the Salesforce partnership, it nearly seemed like Microsoft was rethinking its investment in the space.

Adxstudio’s Web portal technology will be available to Dynamics customers who have the service deployed in an on-premises environment and those who just have a Dynamics CRM Online subscription with Microsoft. The deal is the latest in a string of acquisitions aimed at strengthening Microsoft’s customer relationship management (CRM) product portfolio and better competing with market leader Salesforce.

Earlier this year, Microsoft actually made a bunch of startup acquisitions to bolster Dynamics CRM, including Fusion Software, which added the ability to make questionaire forms to its portfolio. This means customers can easily connect their key sales and customer services business processes online.

It is hoped that with this acquisition, Microsoft will be able to further empower its customers and partner ecosystem, and enable independent software vendors to build their own CRM web engagement solutions on Microsoft technologies.

Other recent Microsoft acquisitions related to Dynamics CRM include FantasySalesTeam and FieldOne. Microsoft said the deal will enable it bring out new ways of engaging with customers online. He also emphasized the goal of allowing customers and ISVs to build their own CRM web solutions on Microsoft technology. Adxstudio will spin off its professional services division into a new company, Adoxio Business Solutions, according to a blog post from Reena Joseph, Adxstudio’s director of marketing.