Mobile Accounted for 28 Percent of Cyber Monday Sales
But this year, he started online shopping on Black Friday, buying five pairs of Sorel and Uggs shoes for gifts and eight Chromecasts that were two for $50 instead of $35 off. As of midmorning on Monday he was not impressed by deals he was seeing.
Adobe (ADBE) released its 2015 online shopping data for Cyber Monday. “Cyber Monday” got almost 1 million mentions on various platforms, 8% than past year. Samsung Electronics Co Ltd’s 55-inch screen 4K TVs were among the items most often out of stock, as were some Sony PlayStation and Microsoft Xbox console bundles. People are still most likely to buy using Apple devices, such as iPhones and iPads, which accounted for 75.6 percent of all sales.
This year, 27.6% of all Cyber Monday sales came from mobile devices, an increase of 25.7% over the same day in 2014.
Many dissatisfied customers hit social media for the website disruption (#targetfail) as they had to wait for a long time to shop online. “The results for physical retail are generally positive when considering the growing influence of digital shopping, particularly in the mobile channel”.
But Florida did cut some of their losses a year ago.
All this online activity doesn’t mean that consumers will stop shopping in stores on the holiday weekend – retail sales are still by far the biggest piece of the pie.
The same products shoppers clamored for over Black Friday weekend were among Monday’s top sellers.
But that means large retailers will have to adjust.
This year retailers, such as electrical goods and mobile phone chain Dixons Carphone and household goods retailer Argos, stretched Black Friday discounts over several days to smooth demand. “It doesn’t change our perspective that there’s going to be an increase of 4.5 or 5 percent for Florida in terms of year over year growth”.
According to the retail federation survey, over 103 million shopped online while 102 million people shopped in stores, according to its survey taken by 4,200 people.
Experian predicted that the more traditional Boxing Day sales would fail to rake in as much as Cyber Monday – which focuses on web-based offers.
Thanks to booming sales late in the day Monday, revenues for Cyber Monday, the biggest online shopping day of the year, rose to more than $3 billion for the first time in its 10 year history.
But bricks and mortar still contribute much higher overall sales than online.
Also Monday, some Internet users noted problems with the online payment company PayPal. It caused some news outlets to think that her $29 lip kits sold out in less than 60 seconds, when in actuality, the website was facing issues from an excessive amount of traffic. About 35 million shopped in stores on Thanksgiving day, when 41 million went online.
Data from other sources also reveals some interesting tidbits about Cyber Monday consumers and their behaviors and expectations.