Mobile continues to add 2M subs in Q4

In the previous part of the series, we saw the significant YoY (year-over-year) improvement in T-Mobile’s (TMUS) postpaid customer retention during 2015.

Does it matter?What’s even more impressive is that the two consecutive years of gains are beyond the 9 million customers that T-Mobile added through its acquisition of MetroPCS in 2013.

During the fourth quarter (4Q), total net customer additions stood at 2.1 million, through which the company was able to report churn rate of 1.46%, with year-over-year (YoY) decline of 27 basis points.

The 8,3 million new customers include 4.5 million postpaid and 1.3 million prepaid customers, they had a total of 63 million customers in 2015. Shares were not yet active in premarket trade, but are up 50% in the last 12 months, while the S&P 500 has gained 0.7%. The operator’s 4G network covered 304 million people. The company reported postpaid net customer additions of 1.3 million, and 917,000 and 469,000 net additions in postpaid phone and prepaid customers, respectively. T-Mobile CEO John Legere again reiterated that the carrier won’t stop, which also means that customer additions are unlikely to stop, either.

T-Mobile has added customers through a series of disruptive “Un-carrier” moves, including a shift away from wireless contracts, paying early termination fees for customers who switch, and programs to help customers use music and video services without counting against their monthly data.

In the quarter that followed, Sprint pushed hard to attract new customers, but T-Mobile tightened its grip on third place, ending September with 61.2 million customers to Sprint’s 57.9 million.