Mobile launches competitive new Family Plan, offering $30/per 10GB line

T-Mobile’s new family plan is $100 for two people with 10GB of 4G LTE each and then $20 per each additional line that comes with 10GB of data.

If you’d like to add more lines to the family plan after two, you can do so at a rate of $30 each. You’ll get the new “Mobile without Borders” feature, no overages, global data and texting, Music Freedom, Wi-Fi calling and texting as well as Data Stash.

And, as a promotion to celebrate this latest Un-carrier Amped move, customers can get the fourth line absolutely free, with no expiration date, when you sign up or switch to the plan from now through Labor Day. Each additional line will get its own 10GB of data, too.

The new plans will initially be available through T-Mobile USA retail stores and telesales, with online activation scheduled for the coming weeks. However, the new offering dislodges an existing family plan offer from T-Mobile that doled out unlimited voice, texting and data for two lines for the same price. Neither is the $100 or $120 for the family plans at T-Mobile. A similar data bucket with 40 GB of shared data across four lines now runs $360 per month. “You can’t actually use any of that data until you pay additional “line access” fees for data you’ve already bought”, said John Legere, president and CEO of T-Mobile. T-Mobile also had offered lines for $100 for 2.5 GB per line. “So, when they say $80, they actually charge a family of four at least $140“, he continued. Once your data per month is used up, your speed decreases – the plus side is you still have “unlimited data” to use. The other family plans, you’ll need to pay $10 per month for the whole account. See T-Mobile.com for details.

Verizon Wireless and AT&T Mobility have long since stopped offering unlimited data options to new customers, with AT&T recently being hit with a 0 million fine from the Federal Communications Commission for misleading consumers regarding their “unlimited” data usage.