Mobile phones steal Black Friday

According to the NRF, 50 percent of consumers that shopped in store indicated that they were compelled to do so the deals were too good to pass up.

E-commerce orders surged on Thanksgiving, the day before Black Friday, eliminating the need for shoppers to wait in long lines and fight for deals at physical shops.

Black Friday has traditionally been the biggest shopping day of the year for traditional retailers but its importance has waned over the years as online retailers offer greater convenience and discounts year-round.

But with people able to shop from home, whether by phone or computer, and find deals so fluidly, he tells Marketing Daily that the upside is that takes some of the frenzied-and to many people, unpleasant-energy out of the mall, as people switch their focus from finding bargains to pure discovery.

Adobe Digital Insights projects that Cyber Monday sales will hit $3.36 billion this year, up 9.4% over last year. Compared to any other day during Thanksgiving week this year, Black Friday saw the largest volume of mobile shopping searches.

According to CTA’s overall holiday season outlook, total tech spending will increase 3.1 percent to reach a record $36.1 billion, with online sales will up 16.4 percent to $84.2 billion, and online sales through mobile devices up by 45.2 percent to $20.1 billion. The Friday after Thanksgiving — known as Black Friday — used to unofficially mark the kickoff to door-buster sales, but now retailers are opening earlier on Thanksgiving.

Online, driven by growth in mobile, continues to lead the charge, at the expense of brick and mortar sales.

The Thanksgiving turkey is history, but shopping sprees aren’t over. As it turns out, this year’s version of the holiday shopping bonanza is breaking online records.

Even though the weekend brings many out shopping, Black Friday usually vies with the Saturday before Christmas as the busiest sales day.

“More people are doing it than ever”, she said.

The 2016 International Council of Shopping Centers (ICSC) Thanksgiving/Black Friday Shopping Report shows that three quarters of Americans spent the same or more this year than last year, and 44 percent of that spend was on gifts for other people.

Amazon may have been the biggest victor on Black Friday, as the Institute for Local Self-Reliance estimates that the company now takes almost $1 of every $2 Americans spend online. On top of that, people who spent online (including computers this time) reached a breathtaking record of $3.34 billion or a 22% jump from previous year. “We had to recoup from Thanksgiving as well as Black Friday”. And Walmart kicked off its Cyber Monday deals at 12:01 a.m. EST Friday for the first time as it aimed to grab customers ahead of its competitors.

Daniels, the Best Buy shopper, was optimistic about the effect Donald Trump’s presidency might have on the economy.

She felt like prices were better than in past years.