With the local partnerships, T-Mobile is more or less extending their coverage area to all three countries, and that includes 4G LTE as long as the local carrier in question has a 4G LTE network of their own. This is the ninth consecutive quarter that T-Mobile has added more than 1 million total customers and the fourth consecutive quarter where more than 1 million of those customers were postpaid, which are considered the most lucrative in the wireless industry. Business customers can also add coverage and calling across North America to their Simple Choice plan at no extra cost for the first 10 lines and only $1 a month for each line beyond that. “The communication across borders should be seamless”. I hate barriers, borders and restrictions of all kinds. T-Mobile was able to forge reciprocal roaming deals with the four foreign carriers, which he didn’t name, to lower traditional costs.
T-Mobile said branded prepaid net customer additions rose 144 percent to 178,000 in the second quarter of 2015.
These types of partnerships typically result in heavy fees for the carrier. The CRTC in May announced it would start regulating wholesale roaming rates, in the hopes that reducing the roaming fees telcos charge each other will bring them down for consumers as well.
The race between Sprint and T-Mobile has gotten increasingly bitter, with Sprint chief executive Marcelo Claure lashing out at Legere on Twitter and calling T-Mobile’s plans “bullsh*t”. “We found like-minded people that want to serve customers and not screw each other”. Now, wherever you call, wherever you travel in Mexico & Canada, your phone just works- like at home.
AT&T recently bought two Mexican carriers, Nextel and Iusacell. But that unified network doesn’t help Americans at all, said Legere.
The new Mobile without Borders feature will be added to all Simple Choice plans at no added charge starting July 15.
Called Mobile Without Borders, the offer covers calls to fixed and mobile numbers, text messages and data.
And there are signs that these kinds of stunts are working. Remember that kid who tried to stream a video on his dad’s phone in Canada and was hit with a ,000 bill? The carrier ended the period with 58.9 million total customers.
T-Mobile has courted new subscribers with aggressive pricing, a move that has weighed on its profit margins.
“This isn’t really about us trying to market beyond our borders”, Legere said. He even made mention of Donald Trump in a comment, perhaps riding on the public’s sentiments over Trump’s recent statement concerning immigrants from Mexico.