Mobile use drives US holiday shopping gains

We’ve rounded up all the very hot deals on big-screen 4K TVs this Cyber Monday from three retailers below.

Joseph Jaconi, whose company TechArmor sells smartphone accessories through Amazon, other outlets and his e-commerce site, said Black Friday was his biggest sales day of the year and he expected Cyber Monday to outpace that, will sales about double or triple that of a normal day. Between midnight and 10 a.m., consumers had already spent $540 million dollars on this Cyber Monday, according to Adobe.

While tech is tops for both Black Friday and Cyber Monday, the deals here start to dwindle as the week wears on. Retailers were on track to pull down $3.36 billion online on Monday, which would just barely edge out the $3.34 billion spent the previous Friday. “The holiday keeps going and going”. But she said she shops online throughout the holiday season for the convenience more than the one-day-only deals.

Early reports showed no indication of noticeable website service outages on Monday (which a year ago plagued Target’s website), and Macy’s seems to have recovered from the site disruptions it experienced on Black Friday.

IBM said pre-holiday online shopping was up 10 percent over 2015, and that this momentum likely pointed to similar gains for the early season. Of every $10 spent at the top 500 US retailers, $7.50 goes through the Adobe Marketing Cloud sales platform.

Cyber Monday’s online sales in the United States are forecast to climb 9.4 per cent from past year to a record $US3.36 billion ($4.49 billion), according to the digital marketing and media firm Adobe Systems.

Adobe’s data shows higher growth overall.

As for the momentum heading into the day, Adobe Data reported that more than $5 billion was spent online by the end of Black Friday, a 17.7 percent increase compared to previous year.

The revised outlook dismissed fears that a strong jump in web sales during the Thanksgiving weekend would hurt Cyber Monday.

Despite the records, stocks of some major online retailers were lower in early trading Monday. Nationwide said only a third of sales were completed online yesterday. “It’s those once-a-year deals that I’m looking for today”, she said.

Combine that with Black Friday and Small Business Saturday, and it can be easy to get carried away with credit card purchases this time of year. The difference are retailer specific.

“There’s a lot at stake this holiday season”, David Jones, director of sales engineering and APM evangelism for Dynatrace, said in a note emailed to Retail Dive. It’s also offering an extra 20% off eligible online and in-store purchases with the code DEALSEEKER over the four days.

It is no longer just Black Friday shopping anymore.

J.P. Knab, senior vice president of marketing at Overstock.com Inc.