National Football League nixes season-long effort of Pittsburgh Steelers RB DeAngelo Williams to

“It’s about getting women to recognise to get tested”.

To honor his mother on Monday night, Williams dyed the tips of his hair pink.

The league, however, is insistent on keeping uniform policies consistent.

He starred in an NFL commercial about breast cancer awareness that tells the viewer “football is family”.

The NFL’s “A Crucial Catch” campaign this year encourages annuals screenings with the league donating 100 per cent of its proceeds from pink merchandise and auctioned off game-worn pink items. It’s why so many players and coaches are wearing pink accessories. Williams has taken that challenge seriously, fully embracing the NFL’s October initiatives and starting his own foundation that helps provide free mammograms to women in need. He was upset by the league’s decision, but knows he simply has to move on.

“The same way it made you feel after you heard it – like, man”, Williams told ESPN. “He told me no. I’m assuming they are telling everybody else no as well….” “The hair, it’s part of the uniform from the standpoint of being tackled, but it’s not specific on what color it has to be or if it has to match the uniform”, he said.

This applies when players have noble causes they want to promote. We’ll officially designate you our ‘Breast Cancer Awareness Ambassador, ‘ or something like that, and we’ll also ask for volunteers from every team to wear pink all year round.

DeAngelo Williams has been one of the NFL’s foremost ambassadors for breast cancer awareness following the death of his mother, Sandra Hill, over a year ago, and the Pittsburgh Steelers running back has plans to making a generous donation in her memory.