Netflix to boost original series, films in and from Asia

The move is part of efforts to increase subscribers overseas.

While revealing content strategy for South Korea, Sarandos, said that they are investing time into studying the preferences of Korean people. “It’s not a typical Hollywood casting model”, he said. In the United States, competitive offerings will proliferate, but in the rapidly growing over-the-top services world, Netflix should move from being a substitute good to a complementary good relative to cable, and this should foster continued domestic growth.

Netflix looks forward to expanding their global network and sharing more Korean content around the world. Please see our terms of service for more information. The company’s chief content officer, Ted Sarandos made it clear that they are constantly looking for opportunities to enter China, which reinforces the fact that the company is aiming to grow outside its home, U.S. “We are seeing what we can do about it in the future”.

More than 62,000 users in South Korea joined the service in January and 81,000 in February, but the number started to decrease with some 50,000 new subscribers in April, according to data by local polling agency Nielson Korea. The company bought rights to distribute “The Descendants of the Sun” in the U.S., Canada and Latin America, which will launch on Netflix this summer. The hit Korean drama was previously acquired by Beijing-based streaming service iQiyi and became one of the most-watched shows online in China, in addition to selling to more than 30 territories around the world.

Because of the worldwide segment’s growing importance to overall results, investors concerned about Netflix’s decelerating global growth may want to look for a more in-depth update from management on the company’s progress in China when the company reports second-quarter results on Monday, July 18. The company has been struggling to stay afloat in other Asian countries such as Indonesia and South Korea for similar reasons.

“When (Samsung and LG) sell smart TVs around the world, the main content source is Netflix and the Internet”, said Hastings.

Netflix plans to expand its Asian offerings to subscribers around the world by tapping more creators in the region, including “Snowpiercer” director Bong Joon-ho, its chief said Thursday. Now in production in Korea, the $50 million film is one of the most expensive ever made in Korea. Netflix has been unable make sufficient headway with Chinese regulators to be able to offer its service. Netflix officials said some original shows for Korean audiences are in the pipeline, and that it had spent the first few months learning the preferences of local viewers.