New Facebook update supports floating videos while you scroll – TechSpot

On the other hand, the new video window is also an improvement: users can no longer remain immovable on the page and can do whatever they want.

According to The Next Web, the feature is gradually rolling out to the majority of Facebook’s user base.

Adding a new floating video feature means people will spend more time reading posts, including viewing sponsored posts that advertisers pay for.

(Photo: Reuters) Facebook’s floating video is similar to that of Youtube’s miniature screen. In line more with Youtube, marketers will now be able to view a dedicated video tab in their analytics that will provide such data as reach, total views, and much more.

Facebook, the social media giant, has already dipped into the mobile payment game by trying to adapt the technology behind the popular app Venmo. On the bottom of the Facebook video menu, between the option for HD and fullscreen mode, you’ll see a new icon. Unfortunately, the feature does not appear on all Facebook videos.

Facebook is testing a new floating video feature that may allow users to watch a video while scrolling through their news feeds, a tech site said. Click on it and it will pop-out from your news feed and jump out of your scrolling way.

Facebook has confirmed that it is dabbling in video ads and sharing revenue with content creators, in a move that would compete with Google-owned YouTube. We have found that this helps us show people more videos that they are interested in.

Facebook has been trying to challenge YouTube’s video supremacy for quite some time now.

Facebook’s plan to boost its video content doesn’t come as a surprise.