New OnePlus phone out before Chrismas

Budget airline AirAsia and technology startup OnePlus today announced a first-of-its-kind partnership to provide AirAsia India flyers with a chance to win invites to win OnePlus 2 smartphones. Presently OnePlus has an online portal which redirects you to Amazon and Flipkart.

Agarwal said The new phone will be more of a lifestyle and fashion product than a flagship device and it will be more towards the mass market. In suggesting he be taken in as an intern, he also offers a swap deal, with OnePlus open to the idea of hosting a Samsung executive and sharing info on how the start-up goes about its business. OnePlus is the only company which issues on-demand and sharable invitations to consumers for buying its phones.

Commenting on the association, Mittu Chandilya, AirAsia India CEO & Managing Director said, “Coming together with a brand as popular as OnePlus is very exciting for us at AirAsia”. This strategy of OnePlus is similar to the one followed by Xiaomi who sells its accessories exclusively through Mi.com.

The price of the new device would be kept between.

It is planning its maiden foray into the “affordable” segment in a bid to grow volumes, and will support the move by starting its own full-fledged ecommerce website next year. Its other top markets are the US and Europe. This had sparked speculations that the company could release a mini variant of the OnePlus 2, featuring a smaller screen size and similar specs.

In return for Samsung accepting him in their loving arms, Pei says he could also provide some of the expertise he accumulated while setting up the whole OnePlus affair, because Presently Samsung clearly needs it, given the “less than stellar” last few quarters. India contributed about 7 per cent of OnePlus’ overall sales last year, within just one month of operations.