New Verizon logo leaks, may be made official tomorrow

Neither a lack of slanting nor simplicity means a logo has to be boring, though, and it doesn’t appear Verizon received that memo. In fact, by the end of the day, the Google app had been updated and was available to download and came with a complete branding overhaul.

It’s apparently the week to change one’s image.

The new design, which comes after Verizon acquired AOL for $4.4 billion in late June, truncates the large lighting bolt mark and moves it to the right. The red “z” in the name is also gone, and the entire logo is now a simpler, straighter Helvetica. You can see both the old and new logos below. That said, at the time it was unclear if this was authentic or not as the images were emerging quietly and without any sort of formal announcement from Verizon.

According to AdAge, Verizon today launched a new logo internally ahead of a public launch that’s scheduled for tomorrow, September 3.

Verizon did not immediately respond to an email for comment on the logo change or whether a campaign will accompany the switch.

The new brand identity takes the best elements of Verizon’s heritage, represented by its colors and the Verizon “checkmark”, and transforms them for a new era. The new logo definitely looks more modern, though, which is probably what Verizon is going for.