New video ads highlight Apple Music’s superior ‘Discovery’

Music service Baboom launched to the public Monday with what the company calls a “fair trade streaming” model, but without major label artists as well as its infamous founder: Kim Dotcom, who rose to fame as the founder of Megaupload, originally envisioned Baboom as a platform to take on the music industry, but left the company past year. He also highlights the dilemma, however, of artists experiencing difficulty in getting discovered, while listeners have difficulty discovering new music. The second ad features the incredibly talented James Bay, while the third contains a broader focus, highlighting a variety of artists as Trent Reznor describes the ease of discovering new artist with Apple Music. Two of the ads place focus on the Connect social network feature. Apple Music bills itself as that place, one that brings you “the artists you love”, as well as “the artists you’re about to love”. Each of the 30-second long artist ads features Apple’s now trademark minimalist backdrop and are shot in black and white. Apple Music “Connect” allows artists to create personal profiles on the service to display their trending tracks and videos to “enhance existing albums”. You’ll be updated when new content from that particular artist you followed is released.

The new Ads come in just about two weeks after Apple has launched its Apple Music ad campaign all around the world. In the ad, Bay plays an acoustic version of his song “Craving” as Apple again highlights Connect and the discovery features it supports.

The real test of Apple Music will begin when the trial period ends for users, after which they have to make the stern choice of either sticking with Cupertino’s music streaming service, or jump ship and head straight to competing services such as Spotify. “And Apple also mentions how it uses experienced, human curators”.

On its own apple music stands as an instant heavyweight, collecting 11Million, active free trial users, nearly half that of Spotify’s 20M paid subscribers.