Also according to BuzzFeed’s sources, the device will still remain similar to the one that was referred to in the March report, as a significant upgrade to Apple TV which was originally launched back in 2012. While Apple keeps mum on the said devices, insiders and experts weigh in on which device is most likely to be released in the said Apple’s usual schedule of new product launch.
Apple has described TV as an ‘area of intense interest, and Apple SVP of Internet Software and Services Eddy Cue said last year at the Code Conference, ‘the TV experience sucks.’. However, the same sources leaking info about the next generation Apple TV say that it’s unlikely Apple will announce anything about the subscription service until sometime next year.
If Apple does reveal updated hardware and/or the streaming service in 2015, it will probably do so in September or October, when it usually announces new iPhones and iPads.
Finally, Apple should release an SDK as well as a dedicated App Store for the TV. Previous rumors indicated that the company talked to major television networks ABC, CBS, Fox and NBC. This makes it seem like the Apple TV initially was supposed to debut at WWDC, but Apple decided to devote some more time to developing the new box. I think from an investor perspective they’ll be disappointed in the news.
Consumer Intelligence Research Partners (CIRP) released analysis of the results from its research on Apple, Inc.
So far Apple has three colors, the gold, space grey and silver editions. Various reports also claim that a rose gold variant of the iPhone will be available.
According to the report, the new set top device will feature greater storage, a faster processor and Siri voice compatibility.
The iPhone 5s iOS 9 update should arrive around the iPhone 6s release date. Actions can be triggered via Siri, which means you don’t have to type into your phone to do things. A new Apple TV didn’t show up. But if the bigger news about an App Store launch is coming as well, develops are going to want a little more processing power to play with.